Be it is a small bakery in your
locality or the popular brand that we all have known for years, you will find
small and big businesses active on social network. It is true that the social
media revolution has made a huge impact on the small-size businesses more by
providing them infinite opportunities to connect & expand.
Facebook, the most popular social
networking platform is gradually becoming a favorite social business platform
for online stores. With the right social network strategy, integration of right
tools, and innovation, the stores can earn likes of millions of active Facebook
users and become a household name.
Why Facebook is Ideal for You?
If your consumer is your target market,
a popular social media community like Facebook can become an ideal platform in
bringing your market directly to your online store. With over 1.5 billion
active users, the social networking site, Facebook could be your success ladder
to reach out to potential customers.
How to Promote your Online Store on
Facebook?
If you do not have a social media
strategist to promote your e-Commerce shop, networking could be tricky on
Facebook.
The first step should be to create
your own store on Facebook and list all the products. Make sure that the store
is easy to navigate around and looks appealing. A Facebook store can be of
great help in promoting online shopping business. You can further promote the
store with Facebook ads.
After you have created the Facebook
store, here are the 5 tricks that every online store owner can implement:
1. Regular Promotion & Post
Being regular on your Facebook page
is much required. You can stay active with regular posts and promotions. Use
the social network as a platform to provide your advertising banners, store
updates, products and discounts. Facebook as a hub for online shopping is a
vogue these days.
Giving the Multimedia Touch: Photos
and Videos
Photos and videos play an important
role in keeping your customers & fans engaged, so keep posting them regularly.
You can upload:
- Pictures of new stocks
- Promotion pictures at peak time
- Games, surveys, and contests photos
3. Encourage Comments & Replies
If
your fans or customers have certain queries about your store or are peaking
good/bad about the business, make sure that you are prompt at replying. This
might be a time consuming affair but you will end up building stronger customer
relationship. It is true that when customers get a good or satisfactory
response, they tend to spread positive words about the business. Don’t forget
that Word-of-mouth plays a crucial role in eCommerce.
4. Adding Call to Action
Call to Action works most of the
times and it will surely work for your online store, provided you use it the
right way. Ask your fans to like, comment, or give feedback on your Facebook
page. You can also come up with interesting contests wherein, you can reward
your fans for earning you maximum likes or promoting your page the most.
Share the industry news with your
fans on the Facebook Page and get their attention. They will not only be
interested in reading the news but will also find your business credible and
serious.
A recent survey revealed that more
than 600 million people access Facebook on their mobile phones and every user
has minimum 130 friends. Moreover, 68% of the fans regularly visit retailer
pages for updates on promotions and sales. So, here’s a good opportunity to
expand the reach of your online store by adhering to simple promotion
techniques
5 Easy Ways to Promote your Online
Store on Facebook!, 5.0 out of 5 based on 2 ratings
